Market research for an organization


Conduct market research for an organization chosen by the members of the Learning Team. The purpose of the research is to explore the reliable websites available online and to write a market analysis of no more than 1,400 words. Resources available include the Department of Labor (www.dol.gov), the Bureau of Labor Statistics (www.bls.gov), and the statistical abstract of the United States (www.census.gov/compendia/statab/), as well as any industry reports available that are nonproprietary. You may use charts and graphs to support the analysis. Include the following:

  • A discussion of labor trends for your organization's market
  • Salary structure and compensation packages
  • Forecasting
  • Availability of labor in the workforce
  • Are there other tools appropriate for your analysis? What are the appropriate tools to use for forecasting, pricing, and labor market analysis for your organization?
  • Provide projections with statistics to support your analysis.

 What external pressures will your corporation face in the next three years?

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