Market research customer demographics and segmentation


Market research, customer demographics and segmentation information, pricing and supply chain information, marketing plans, and operational plans are all commonly used (and protected) Intellectual Property.

Given the necessity of sharing this Intellectual Property with Franchisees,

List 5 specific ways in which a Franchisor can protect thier intellectual propery from theft or misuse by the Franchiseee.

Consider all available resourses, list 5 specific steps a Franchisor can take to legally protect their Intellectual Property in the United States.

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Operation Management: Market research customer demographics and segmentation
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