Market research and business plan


Prepare a document outlining the business case for a particular development within electrical and electronic degree. This may be something within a company such as a new product, or may be, say, a fresh consultancy proposal, or a new topic for business.

It should cover at a minimum

(i) a comprehensive analysis of existing and similar offerings on the market already, including a feature and parametric analysis (particularly a price - performance comparison) indicating how your proposal fits into the existing scenario,

(ii) an opportunity specification or similar, indicating the costs of the proposal and the expected payback including timing

(iii) a description of how you intend to staff the proposal, which may include how you personally would expect to fit into it play a suitable part in it, and

(iv) consideration as to how you might fit the proposal into future planning.

Deliverables:

Structured, illustrated professional report with tabulated costs where appropriate.

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Other Subject: Market research and business plan
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