Market position linked to differentiation or cost occupied, Operation Management

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Market position linked to differentiation or cost occupied

Compare the generic competitive strategies pursued by Unilever, Procter & Gamble and Bliss Chemical (Pty) Ltd. In your answer comment on:

1. Which generic competitive advantage strategy best characterises each company’s strategic approach to competing successfully? Why?

2. Market Position (linked to differentiation or cost) occupied by each company.

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Operation Management: Market position linked to differentiation or cost occupied

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Operation Management: Market position linked to differentiation or cost occupied

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