Market entry strategy and mode decisions are interlinked


1. Market entry strategy and mode decisions are interlinked. Identify and evaluate the factors that give rise to this complexity, illustrating your answers with examples.

2. The anti-globalization protestors have accused the current wave of globalization as the source of accelerating global inequality, Multinational Companies exploitation and environmental degradation. How valid is the accusation? Discuss with examples.

3. What are the strategic challenges faced by Pepsi-Cola company in context of risk and diversification strategies and the supply chain?

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Operation Management: Market entry strategy and mode decisions are interlinked
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