Market entry for high-technology products or services
Problem 1: What are some types and sources of conflict when establishing channels to market entry for high-technology products or services?
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The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-
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What are some types and sources of conflict when establishing channels to market entry for high-technology products or services?
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1) Identify and assess at least two modes of entry into the country selected by your Learning Team. Select the most appropriate mode of entry for your product or service. 2) Synthesize cross-cultural factors relevant to your global endeavor.
As a team we have to prepare a cover letter and executive summary; Discuss how e-business may be used to effectively and efficiently market Toyota/Japan selected product in selected country.
How does Citibank differentiate its e-business product offering from that of its competitors? How could Citibank create its own competitive advantages in the market place?
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