Market entry and channel strategies


Market Entry and Channel Strategies

Problem: Select a second country as the international market for your product. The home country selected is Great Britain.

o Great Britain - home country
o Canada - foreign country

Select an appropriate channel strategy for both the domestic and foreign markets, as well as a justification for this selection.

Note: The Spark Nano GPS tracker is the product that is being marketed.

400 words.

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Strategic Management: Market entry and channel strategies
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