Market-driven strategies


Task: Regarding Hong Kong Disneyland please assist with the four questions below:

Question 1. How does Disney continue to maintain its image of high-quality products and service both domestically and internationally?

Question 2. Applying market-driven strategies, an organization looks to achieve its mission and objectives with a customer focused perspective that is implemented throughout the organization. Does Disney seem to be adhering to this type of strategy? Why or why not?

Question 3. Contrast the positive versus negative aspects of the Hong Kong Disney venture. Did Disney seem to learn from the Disney Paris experience?

Question 4. Is the Hong Kong Disney sustainable? Explain your rationale.

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Other Management: Market-driven strategies
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