Market commonality-resource similarity
Analyzing your competitors is key to understanding them and in gaining a competitive advantage.
What are market commonality and resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?
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Florine Wesley
1) What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?
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Imagine you are the owner of a growing technology or service company with a healthy cash flow but little in the way of property and equipment. Develop a strategy for meeting your short-term financing needs to acquire needed property and equipment.
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