Marginal rate of substitution between electronic media


Problem: Upscale hotels in the United States recently cut their prices by 25% in an effort to bolster dwindling occupancy rates among business travelers. A survey performed by a major research organization indicated that businesses are wary of current economic conditions and are now resorting to electronic media, such as the Internet and the telephone, to transact business. Assume a company's budget permits it to spend $6,000 per month on either business travel or electronic media to transact business. Graphically illustrate how a 25% decline in the price of business travel was initially $1,200 per trip and the price of electronic media was $600 per hour. Suppose that, after the price of business travel drops. The company issues a report indicating that its marginal rate of substitution between electronic media and business travel is -1. Is the company allocating resources efficiently? Explain.

Solution Preview :

Prepared by a verified Expert
Managerial Economics: Marginal rate of substitution between electronic media
Reference No:- TGS01751912

Now Priced at $20 (50% Discount)

Recommended (90%)

Rated (4.3/5)