1. IBM has increasingly partnered with health care organizations interested in applying the Watson cloud technology for health care applications to assist physicians and researchers. For IBM, this approach is an example of which type of growth strategy?
A. Diversification B. Market penetration C. Product development D. Market development
2. Johns Hopkins, a major academic tertiary facility in the United States, has multiple satellite clinics throughout the Maryland and Washington, D.C., metropolitan area. This strategy is a:
A. Market-development strategy.
B. Diversification strategy.
C. Market-penetration strategy.
D. Product-development strategy.
3. Many women's hospitals are now establishing specialized services for men as an example of a market penetration strategy. True False
4. A health system has decided to create their own accountable care organization and be responsible for the health status of a group of patients. This is an example of a product development strategy. True False
5. The cost-based differential advantage is the hardest differential advantage to regain when it is lost. True False