Many retailers are affected by the strength or weakness of


Many retailers are affected by the strength or weakness of the economy; this has caused many retailers to rethink how they do business internally and globally. What financial ratios can help a company anticipate and navigate a weak economy? How can a retailer use its profit-and-loss statement and balance sheet to inform its decision-making during a weak economy? How does a company maintain an ethical standing with its financial practices? Be sure to include two sources for your analysis.

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Marketing Management: Many retailers are affected by the strength or weakness of
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