Many retail firms decide to use franchising as their main, Operation Management

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Many retail firms decide to use franchising as their main

Many retail firms decide to use franchising as their main mode of entry into international markets. What are the advantages and disadvantages of this approach and would you recommend alternative modes of entry for retailers for some of their international markets? Why/why not?

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Operation Management: Many retail firms decide to use franchising as their main

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Operation Management: Many retail firms decide to use franchising as their main

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