1. Many product ideas have its origins in planned and unplanned observation. What market research techniques can you recommend that firms adopt to find what products millenials would like?
2. Provide one each example of a fixed-price vs. cost-reimbursement contracts and when should one be used over another or can they be mixed (used together)?
3. Would you think twice about investing in a sin fund if historical returns showed greater growth potential than SRI funds? What is the justification for your decision?