Encouraging Impulse Buying
Many marketers try to encourage unplanned, last-minute purchase decisions by consumers. This is known as impulse buying. Sometimes, it occurs when you realize you are out of something or could really use the product. Other times, it's just a last-minute impulse. This is especially likely to occur in supermarkets, convenience stores, and gift shops. Discuss the efforts you will make to encourage impulse buying for Bug spray in summer months.