1. If Walmart pays Facebook when a Facebook user clicks on Walmart's ad, Walmart is utilizing ________.
a. paid social media
b. owned social media
c. earned social media
d. covert social media
e. exclusive social media
2. Even though there were news reports in 2016 about the Samsung Galaxy Note 7 smartphone exploding, consumers might think that other products with the Samsung brand name perform well. If consumers think in this way, it would be an illustration of
a. stimulus discrimination
b. advertising wearout
c. stimulus generalization
d. family branding
e. product extension
3. Attitudes cause us to behave in certain ways as consumers. For example, even if we have a negative attitude toward a particular retailer, we may shop there because it is the only retailer that has a product that we desperately need. This means that _____.
a. attitudes are learned
b. attitudes have an experiential quality
c. attitudes are functional
d. attitudes are not permanent
e. attitudes are not necessarily predictive of behavior
4. Manufacturers of private-label brands try to make their packaging closely resemble the national brand leaders. They are hoping that consumers will engage in ________ and attribute the qualities of the leading national brand to the private-label brand by virtue of their similar packaging appearance.
a. stimulus discrimination
b. advertising wearout
c. stimulus generalization
d. family branding
e. product extension
5. John and Jean decided to use a particular brand of shampoo and conditioner because the information provided by the product’s marketer allowed them to determine the effects of the product on their hair. They read all available information on the brand and arrived at their decision after processing this information. With which learning theory is the experience of John and Jean consistent?
a. instrumental conditioning
b. classical conditioning
c. elaboration likelihood model
d. cognitive learning
e. observational learning