Case Study: Colgate Max Fresh
Question 1. Analyze the changes (relative to the US launch of Colgate Max Fresh) made by CP China in launching Colgate Max Fresh in China. What is your opinion of these changes?
Question 2. How did CP Mexico manage the launch of Colgate Max Fresh in Mexico. Compare the Mexican and Chinese launch programs. Who did a better job and why?
Question 3. Evaluate the global roll-out of Colgate Max Fresh. What are your recommendations?
Note: Your answers should be around 1000 words. Please cite your work.