Assignment:
Compare and contrast United and Southwest Airlines' Customer Service Effectiveness using the below table. Be sure to thoroughly explain how each company manages the various stages of the customer service transactions and whether the benefits customers receive are perceived, actual, or both.
|
Company
|
United Airlines
|
Southwest Airlines
|
|
Pre-Transaction Elements
|
|
|
|
Transaction Elements
|
|
|
|
Post-Transaction Elements
|
|
What more do you need? For Christ's sake, can no one help with this?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.