Managing change and innovation


"Managing Change and Innovation"

Suggested areas and topics of study in preparation for Exam # 2

What role do the following play in dealing with today's turbulent times and the implementation of organizational change?

Idea Incubator

Creativity

The essential strategies for changing products and technology

Open innovation/crowd sourcing

Entrepreneurship

Skunk Works

The 4 Roles for organizational change

Centralization verses Decentralization

People change/cultural change

Techniques in implementing cultural change
Unfreezing

Change agent

Changing

Refreezing

What is a "Performance Gap" and what does it indicate

Tactics for implementing organizational change

Communication and education

Participation

Negotiation

Coercion

What is the number one, overall reason, people resist change?

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Marketing Management: Managing change and innovation
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