Questions:
Managerial Communication Strategies
1. When did the first signs of communication problems surface at Carter's? What caused them?
2. What does Fred Carter need to understand about organizational culture so that he does not find himself in this position again?
3. Analyze this case in terms of the Corporate Communication Strategy Model.
4. Describe some formal and informal communication channels that Carter might be able to establish in order to improve morale at the stores.