Management orientations utilized in strategic marketing


Problem:

There are five major management orientations utilized in Strategic Marketing. Production orientation, Product orientation, Sales orientation, Market orientation and Societal orientation. Please compose a 3-4 page synopsis of the five major management orientations, and elaborate on some of the potential conflicts between societal orientation and sales orientation (please provide potential conflict examples).

Please provide in-text citations and cite them in a References section, using APA format.

As a source of reference, "Strategic Marketing" by Syed H. Akhter is recommended.

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Strategic Management: Management orientations utilized in strategic marketing
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