History business approach, management and marketing of Amazon.com and Borders books.
Describes the history and core business of each compare
Compare and contrast the management approach each took to internet marketing and sales.
Analyze (3) reasons for Amazon't success despite not truning a profit for the first 5-6yrs.
Discuss (3) Borders, althrough initially successful and profitable, ended up in chapter 11
Discuss the extent to which the management of each company adapted to changing market conditions
Recommend (3) ways a company should build in flexibility to back up it's decision making process as to adapt to changing market conditions