Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar: it is about research to identify target markets in which you can brand a product and create a competitive advantage. Do you agree with this statement? Support your position
Need to know info about discussion question:
Trust is the currency of all exchange.
Marketing research is the fertilizer for success. Through information, marketing research links marketers to consumer, customers, and the public.
Segments can be identified for online and brick-and-mortar retailers.