The objective with the assignment is to make a strategic decision for a selected case company, aiming to establish a sustainable competitive advantage that results in superior economic returns
Describe and analyze the specific business situation that the selected case company is facing (externally and internally) - what is the problem?
Formulate the strategic choice that you are going to make...ex. how does a global company use digital technology to build competitive advantage?
Describe and analyze the strategy best suited to the specific business situation - what is the solution
Discuss/motivate why and how the strategy is the right one
zara case