Paper Assignment: Porsche
Read Porsche case carefully and write a strategic analysis of the company. Describe each of these elements: Porsche's competitive positioning, industry and external environment, and resources and capabilities. (750 to 1,500 words).
Next, I'd like you to give me a 1 page debate, where you argue BOTH sides of this statement: "Porsche has made a critical error in expanding into the SUV and sedan segments, and this will damage their prestige and standing with customers in the long-term."
Lastly, make 1-3 strategic recommendations for Porsche (450 to 750 words ).
IMPORTANT NOTE: The case talks a lot about the location for manufacturing cars. That is NOT what I'm interested in. Ignore that aspect of the case and focus instead on the competitive environment, the industry, and Porsche's core competencies. Do not write about the decision regarding the location of manufacturing.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Porsche.rar