Problem:
Toyota is a company that has been in the news a great deal lately. Their mission is to "Make Better Cars and Contribute to Society." But does this mission adequately guide the company's actions? Sometimes a company WANTS to be one thing but the actions take them somewhere else. And when this happens, who gets hurt?
Read the information in the background material, look for more information, and then write a 3 to 4 pages report for your professor and the executives of Toyota Corporation by answering the following questions:
i) How would you conceptualize the word "Toyota wants to be?"
ii) Is Toyota's mission aligned with the needs of their stakeholders? Please explain your reasoning.
iii) Based on your analysis and findings, what would you recommend to the executives of Toyota corporations? Why? Please explain your reasoning.
Toyota-global.com (2009). The Right Way Forward. Retrieved August, 2011 from https://www.toyota-global.com/investors/ir_library/annual/pdf/2009/pdf/p10_16.pdf
Read the section of their annual report titled "The Right Way" (https://www.toyota-global.com/investors/ir_library/).
Step 2: Read the required articles about Toyota and conduct additional research as needed.
Step 3: Identify the main stakeholders; pick one or two, e.g., the customers, the employees, the stockholders and determine what their needs and goals are in regard to Toyota.
Step 4: In a three to four page paper, critically analyze whether Toyota's mission and vision take the needs, goals, and objectives of its stakeholders into account.