Problem:
Food from food trucks have become a foodie favourite for Malaysians. Food trucks travel from neighbourhood to neighbourhood, offering their delicacies to range of local foodies. But without a set location, how do these trucks let consumers know here they will be? Well, through Instagram of course. Adel Ishak, the man behind the enormously popular Little Fat Duck Food Truck in Petaling Jaya, has quickly amassed over 6,000 followers in a little over a year. He knows that most of his business comes from people who follow him on Instagram because Instagram is the only way you can find the truck's location for the day, says Adel. "It gives people a valid reason to follow me," he says.
From just a food truck serving pastas, Little Fat Duck has proven to be not so little after all. What started off as a simple idea of bringing affordable Italian and French cuisine to the locals, they were surprised to find that Malaysians really do enjoy their cuisine as much as their local delicacies.
The other use of Instagram for Adel is to tell people what pasta he is serving in a given day. And Adel says that Instagram gives him the ability to develop a personal relationship with his followers and others. He says he tries to engage his followers by asking for suggestions of what type of menu to serve or where he should park his truck, and he always tries to keep things humorous. Adel says he has no marketing budget and Instagram has been a great way to amass fans. He doesn't have as much of a presence on Facebook, and he's not sure the model is as efficient as Instagram. "Instagram can absorb more than Facebook with very little effort," Adel adds. Yelp has also been a valuable source of referrals for the entrepreneur. The food truck has 300 reviews and is rated with 4 and a half stars.
QUESTION: Make a SWOT analysis based on the organization in the given case study