Assignment:
LASA: Business Plan
As discussed in the LASA: Working Ahead section, you will prepare a business plan on a specific project or an initiative to be implemented in the business areas covered by your respective MS program of study.
Tasks:
Prepare a business plan in a Microsoft Word document with an accompanying Microsoft PowerPoint presentation containing the key points of your plan to serve as a presentation to a group of potential investors. The business plan should focus on a specific project or initiative to be implemented in the business areas covered by your respective MS program of study.
The Microsoft Word document (official plan) should have a minimum of 12 pages, and the presentation should be of 12-15 slides.
The business plan for this initiative should include the following:
Cover page
Table of contents
Executive summary: The executive summary should not be more than two pages and should include the following information:
Name of the venture
Business idea
Target market
Type of organization
Marketing and sales strategy
Key success factors
Short-and long-term business goals
Management skills and resources
Ownership
Sources and uses of funds
Summary of the financial projections
Mission, vision, and culture
Company description
Opportunity or feasibility analysis
Marketing strategy and plan
Simplified financial analysis and projections
Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)
Note that you can use any business plan template as an aid for preparing the final document. At a minimum, the plan/presentation must include:
Executive summary
Mission, vision, and culture
Company description
Opportunity or feasibility analysis
Marketing strategy and plan
Simplified financial analysis and projections
Management and operations (including legal, risk, human resource management [HRM], ethics, etc.)
Make sure to expand as necessary to ensure your audience can have a full understanding of your proposed plan.