Question 1: What are the major threats to the company's ability to serve its stakeholders and make its mission a reality?
Question 2: What are the major opportunities available to improve the company's ability to meet the need and make the vision come about?
Write on this issue and try to think creatively. I am more interested in you really thinking this through than I am with research and facts. You do not need to disclose any private information. But it should be fun to "play boss" for the moment and analyze what the major external threats and outside opportunities are at play.