Major shift in customer needs or capabilities globalization


This assignment offers you the opportunity to identify, consider in depth, and address a fundamental strategic issue that you believe that your organization will face in the next five to ten years. The issue you choose to write about is up to you. The primary criterion for selecting it is that you believe the issue is genuinely strategic and it has the potential to materially affect the success and destiny of your organization. This definition is purposely open-ended to allow each person to consider a strategic issue most salient for their firm and in which they are vitally interested. Although the definition of the strategic issue is up to you, examples for any particular organization might include business strategy content, corporate portfolio mix, executive succession, strategic management processes, responding to technological change, major shift in customer needs or capabilities, globalization of the industry, or changing workforce capabilities.

In this assignment you are expected to be a problem finder as well as a problem solver. you need to identify and define the issue. But, in addition, you are expect to make a reasoned, well-argued prediction of the potential impact of the issue, address ways in which it can be dealt with, identify the impact of those actions on the organization as well as the issue, and address the implications for managers who choose to ignore it. Beyond considering the strategic (and operating) implications of any issue you choose, your paper should address extant theories that may prove useful to your organization in understanding the issue, addressing the issue, or coping with the consequences of their actions.
Sources of data for this paper are at your discretion. your sources should be appropriately referenced in the paper.

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