Problem:
I have accepted a position as CEO of Tesco PLC - It was recently revealed that "value" ground beef products at the British grocery chain may contain up to 60% horse meat. While an investigation is underway and those products have been removed from shelves, how can Tesco repair their image?
As CEO I am responsible for maintaining and growing shareholder value. My first action as CEO is to write a report to the Board of Directors outlining my first 90 days on the job. I need to focus on the company's short-term needs, first 90 days, and need to outline a vision for the company's strategy for the next 5 to 10 years. Need to conduct a SWOT analysis along with defining the vision - a vision that will address short-term and long-term needs. With references and citations.