Maintaining a competitive advantage


Playing devil's advocate could you just not prepare financial information? Wouldn't it be advantageous to a company to not segregate the information with the hopes of maintaining a competitive advantage? Please explain

if Pepsi is launching a new water product but they are in the infant stages of doing so wouldn't it be to their advantage of not preparing separate financials so that Coca-Cola doesn't jump in and perhaps steal their business? please explain

Why couldn't a company like Pepsi not make their new water product a segment of the company? What if the new water product was part grouped with their normal business? Or what if management grouped the new water product in with all of their new products?

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Other Subject: Maintaining a competitive advantage
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