Solved: Main segmentation variables for consumer markets, Marketing Management

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Main segmentation variables for consumer markets

Problem:

The major segmentation variables for consumer markets are geographic, demographic, psychographic, and behavioral. How does market segmentation help marketers? Think of three products and/or services that you see in advertisements (television, print, etc). What are the products and/or service, and who do you think they are targeting?

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Marketing Management: Main segmentation variables for consumer markets

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