Question 1: Write brief definitions or descriptions of the given abbreviations:
a) SWOT
b) Half tone
c) Server
d) Print run
e) Header
f) DTP
g) Controlled circulation
h) Assign
i) A vox pop
j) Teeline
Question 2: Explain the main responsibilities of the marketing and circulation departments and their role in promoting a magazine.
Question 3: The job of an editor is to make compelling copy by harnessing the creativity of his entire team. Explain the major journalistic qualities of a convincing and successful magazine.
Question 4: These days internet skills are necessary for journalists, both staff and freelance, as is an understanding of websites and content management systems and social media and networking. Summarize those skills, describing the significance and relevance of each skill cited.
Question 5: Set out the organizational structure of a mainstream consumer magazine, using diagrams if needed, and then describe its operation.
Question 6: Set out the process of copy flow, by using diagrams to exemplify your answer.
Question 7: What are the three main funding models for magazine publication as explained by John Morrish? Explain their main characteristics.
Question 8: Describe the main tenets of the law of defamation and propose the steps that magazine publishers must take to protect themselves from a costly legal action.