Question: 1. Magazine A is read by 11,000,000 people and costs $52,000 for a full-page, four color advertisement. Magazine B reaches 15,000,000 readers and costs $68,000 for a full-page, four-color advertisement. Holding all other factors constant, in which magazine would you choose to advertise and why?
2. Go online and see if you can locate a current (as of January of the present year) rate card for your favorite magazine. Carefully study this rate card and summarize your observations regarding price differentials for, say, black-and white ads versus four-color ads of the same page size. (If you can't locate a rate card for your favorite magazine, find one for your next favorite, and so on.)