Suppose you have been asked to help with the formation of new e-business company. It is educational site focused on children in grades 9-12. Business model is to give online tutoring in various subjects in support of federal No Child Left Behind law. Company has not selected a name yet.
Describe some of the issues faced in choosing the name.
Which do you think is a better approach: a made-up name or functional one?
Explain your choice, choose a name, and describe why you chose it.