Question: 1. Write Dissretation on how brand strategy and brand communication contribute to build brand equity.
Synthesis, Conclusion and Recommendations
This states the major findings and is a summary of the discussion section above. The conclusions relate to your original statements of aims and objectives.
You should conclude with a list of recommendations for further research. Do not be afraid that you seem to identify more questions to be answered than there were at the beginning. It is in the nature of research work that it does not merely answer questions, but helps to identify other questions, which other researchers could ask. You should also make recommendations for practitioners to use your work to improve their practice.
In addition, you should identify and discuss the following key issues in the recommendation chapter:
- Potential implementation difficulties - likely barriers and how they might be overcome.
- The cost implications - finance and resources required.
- Timescales - what is achievable in the short, medium and long term.
- The benefits that will accrue from full or partial implementation.
'This section is also an opportunity for you to demonstrate one of the qualities of a 'thinking performer': that of reflecting on their own experience and learning. This personal statement should offer a brief consideration outlining.
- What significant personal learning was achieved while conducting the study and whether there are any learning needs arising out of this?
- How you dealt with any problems or difficulties and whether these could have been avoided or alleviated.
- How it has helped you to understand the process of business research.
- What might have been done differently?
Students undertaking primary research MUST include conclusions and recommendations relevant to the organisation within which the research is taking place.
Information related to above question is enclosed below:
Attachment:- Methodology.rar