Lsquothe imc concept is misleading when consideration of, Business Management

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Lsquothe imc concept is misleading when consideration of

1. ‘The IMC concept is misleading when consideration of the corporate level is made. The acronym ICMC is more appropriate in today's competitive world.' Discuss this statement in relation to the idea of ‘total corporate communications'.

2. With reference to a particular example, explain how an organization might seek to communicate its corporate brand identity.

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Business Management: Lsquothe imc concept is misleading when consideration of

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