1. ‘If structure does follow strategy, why should there be a delay in developing the new organisation needed to meet the administrative demands of the new strategy?' (Alfred Chandler) How would you answer this question?
2. If you were asked to make PepsiCo - see Case 12.1 - more innovative, what would you do? In answering this question, you should take into account the existing culture of the company.
3. ‘Every organisation needs an element of innovation' (see Section 12.5 ). Is this correct?
Text Book: Corporate Strategy By Lynch.