Loyalty program for a hospitality or travel organization


Loyalty Programs and Sales:

Sign up for a loyalty program for a hospitality or travel organization.
Write a 700- to 1,050-word evaluation of your observations, and include the following:

• Did the information requested of you seem that it would be useful to the company? If so, why? If not, why not?

• Is there information it should have asked for but did not?

• In general, was your experience one that was conducive to you making purchases from this company? Why or why not? What would you have changed?

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Marketing Management: Loyalty program for a hospitality or travel organization
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