Lowe's Companies, Inc.: Optimizing the Marketing Communications Mix. Harvard Business School Publishing.
Answer the following in a 1-2 page paper:
What is the role of a salesperson for Lowes under the Next-Generation Installed Sales (NGIS) Initiative?
If you were the Director of the Lowes Installed Sales program, what changes would you make to the selling approach?
How would you measure the success of your sales team? What metrics would you use?
How would you measure customer satisfaction?