Louis vuitton malletier sa a french corporation located in


Question: Louis Vuitton Malletier S.A., a French corporation located in Paris that manufactures luxury luggage, handbags, and accessories, sued Haute Diggity Dog, LLC, a Nevada corporation that manufactures and sells pet products nationally, alleging trademark infringement and trademark dilution. Haute Diggity Dog manufactures plush dog chew toys parodying famous trademarks on luxury products. Louis Vuitton Malletier's complaint involved chew toys in the shape of small handbags mimicking a $1,190 Louis Vuitton handbag and labeled "Chewy Vuitton." (Other toys marketed by Haute Diggity Dog were named "Chewnel No. 5," "Furcedes," "Sniffany & Co.," and "Dogior.") What legal rules should the court apply in evaluating Louis Vuitton Malletier's allegations of trademark infringement and dilution? How should the court rule on these claims?

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Business Law and Ethics: Louis vuitton malletier sa a french corporation located in
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