Communication Strategies
Directions: In 3 pages max critique Louis Vuitton brand communication strategies. Provide examples and rationale for your point of view. Be sure to address the following in your response.
1. What types of things does this brand do to communicate value? What vehicles/tactics does it use?
2. Does this brand rely on Mass Communications or Personal Communications or both? What seems to be their preferred method for communication? Provide rationale for your answer.
3. What is this brand social media strategy? Does it have one?
4. What are examples of communication vehicles that you feel reach the target audience best?