Looking to continue on from the previous question from earlier this week on the sports travel industry.... covering the specific opportunity assessment. You reviewed your industry, market segment or domain, and company from inside and outside perspectives. You investigated where business opportunities may exist. The SWOT (Strength, Weaknesses, Opportunities and Threats) analysis gave you knowledge of the capabilities and limitations of your company. The PEST (Political, Economic, Social and Technological) analysis reviewed the environment where your company operates and external forces affecting the market domain and company. Based on your understanding of the internal and external factors, and market trends, you will develop a short list of entrepreneurial opportunities and you will select one new product or service to implement (your potential business opportunity). Please give this product or service some fresh and creative thinking, adding value to the current business setting to fill an existing gap or provide a new product or service with marketing and sales potential. Looking to meet the rubric requirements of talking about; entrepreneurial assessment, trends, impact on opportunity, and impact on sustainability