1. Select a print ad and identify how it (a) identifies a specific problem,
(b) recommends the product as the best solution to the problem,
(c) states the product's advantages and benefits,
(d) substantiates the ad's claims, and
(e) asks the reader to take action.
2. Look through several recent newspapers and magazines or use an Internet search engine and identify a news release, a feature article, or a captioned photograph used to publicize a product. Describe the type of product.