Advertising Strategy
Look for an advertising campaign that captures your interest. It can be a TV ad or one from social media. Write up a summary of this campaign and include the following:
1. Insert a link/image of the ad you've chosen so your tutor can also view the campaign. Explain why you chose this one.
2. What is the advertising objective(s). Table 11.1 of your text book
3. Is it a push or pull strategy? (page 350-351). Give reasons for your answer
4. What is the message execution (page 358)
5. Identify one other IMC method that could complement this ad and why. Figure 11.1 of your textbook.
6. Include any references you have used in a bibliography. This does not form part of the word count.
7. Include at least 10 - 15 Harvard Style References.
No more than 1000 words (+-10%)
Textbook -
https://www.dropbox.com/s/happi1jdl1tyz2v/Advertising%20Strategy.rar?dl=0