Essay Assignment: Create A Marketing Plan For AT&T
You will research, analyze, and create the marketing plan sections described below for AT&T
Situation Analysis: Using the sections below, analyze the competitive market, the company's targeted market segments, and how your company's capabilities stack up to the competition.
Market Summary: Describe, in detail, the target market segments by determining their segment size, segment needs, segment growth, and segment trends. Using more detail to describe these market segments will prove to be beneficial as a basis for the marketing strategies and tactical programs presented later in your marketing plan.
SWOT Analysis: Include the sections described below.
Strengths: In this section, list and describe your company's internal physical and financial capabilities that can enable it to reach its stated objectives.
Weaknesses: In this section, list the internal elements that may prevent or slow your company's ability to achieve its stated objectives.
Opportunities: In this section, list the external and potentially profitable areas in which your company may find an interest in which to target, engage, and perform.
Threats: In this section, list the external and potentially unfavorable trials that can negatively affect your company's business model and competitiveness.
Competition: List your company's main competitors, and describe what positions they occupy in the market in which your company wishes to compete. Also, this section is where you should provide a summary of the competitors' strategies.
Product Offerings: Review the company's products or product lines, and identify their main features.
Distribution: Describe and provide an overview of each of your company's product distribution channels.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.