Case Study: Southwest Airlines
1. List two opportunities from the external environment with the potential for a significant impact on Southwest Airlines during the next few years.
2. List two of the threats from the external environment most likely to impact Southwest Airlines during the next few years.
3. List two internal strategic capabilities of Southwest Airlines that meet the VRIN criteria.
4. List two internal weaknesses of Southwest Airlines that could impact its ability to successfully compete in the industry in the next few years.
5. Complete a TOWS analysis for Southwest Airlines using your answers above (see page 108 of your text-9th edition--for format for the TOWS analysis). Just draw and give one option in each of the four quadrants.