Question:
Institutions of higher education have a variety of internal and external customers. Use a team of three or four individuals to answer the following.
a. List three internal and two external customers of a college or university.
b. How would each of the constituents from part (a) define quality of product or service? Do any of these views conflict and, if so, how?
c. Are a college or university's internal customers as important as external customers? Explain the rationale for your answer.