Problem: Euro Disneyland
Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study about Euro Disneyland (p. 262):
The first section should be an explanation of this process and how you decided on each of the factors in the matrix.
• List all of the cultural challenges posed by Disney's expansion into Europe. (Side of matrix.)
• Next, list the variables that influenced these challenges. (Top of matrix.)
• Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.